Home Mortgage Business Marketing

With increases in interest rates, it is starting to hit the mortgage business. Fewer are looking for refinancing and real estate sales are slowing. This means it’s time to up your marketing game, as there are fewer takers. With this in mind let’s talk a little about your online marketing and your advertising.

Your new assignment is to reach more people to garner the same number of sales. To do this you need to start talking to potential customers as if they are sitting with you over a cup of coffee. You know the questions that the lenders will ask, and by now you know the questions your future customers will ask.

So with this in mind let’s look at a sample that you can customize for a website, brochure, mailer, or for email or social media.

Home Mortgages

Do you want to own your own home? Do you want to buy a bigger home? Are you home shopping now but need pre-loan approval to stay in the running as you make an offer on your dream home? We want to take the stress out of qualifying for a home mortgage – no surprises, add-on fees. Always working hard for you every step of the way – and advising you of everything upfront.

Our company has 30-years of experience in the mortgage business. We don’t work for a bank. We don’t work for a direct lender. We work for “YOU” and we are on your side to win! We are able to get you wholesale pricing by shopping many sources, and with lower overhead costs and the efficiency that comes with experience, you pay lower fees.

We can get you the best rate, and have the track record to prove it. If the deal doesn’t get done, we don’t get paid, so we work extremely hard to get you the mortgage you need and is appropriate for your real estate purchase.

Depending on your situation, we have a number of potential options – we will help you choose the best strategy for you. Much will depend on how much you are looking to borrow and verification of your current financial situation:

1. Credit Score
2. Current Income
3. Outstanding Debt
4. Personal Funds (Savings)

We can help you with government -guaranteed loans such as FHA, USDA/RHA (rural home loan), or VA Loans. You will have the choices of a Fixed Rate Mortgage of 15 or 30 years, or an Adjustable Rate Mortgage (ARM). If you need a Jumbo or Super Jumbo real estate loan we can do those too.

If you are trying to buy a home but will not close on the sale of your current home in time, we can help get you with a Bridge Loan to close that time gap. Remember: we work for you. We are on your side to fulfill your needs, desires and real estate dreams – within reason of course. All we ask is for a chance to earn your business.

Now it’s your turn to take this sample and re-arrange it in a way that fits the dynamics of your business and then, you can hit the road with some new marketing to make up for the temporary slow-down in the mortgage industry. Think on this.

Principles to Observe for a Good Home Staging Practice

Seeing your home at its finest is one of the best things to look forward to after work. Studies have shown that a clean environment induces productivity. While many of us prefer to hire a home staging service, others want to decorate their own homes at their own pace with their own style – especially those who have a knack for colors and embellishments. The rest of us just learn the skill through constant enhancement of our homes.

Many of us do not have the artsy gene, but there are some techniques that we can go by to mix and match colors and styles. These principles are very easy to live with, making it convenient for you to welcome your friends and loved ones with happiness, comfort, and pride.

1. If we have the rule of thirds for photography, we also have the rule of odd numbers on home staging that produces harmony and visual interest for your visitors. Things that are arranged even with their differences in shapes, heights, and textures also help. This may seem a little weird, but the key here is to group objects that have similarities in them, but at the same time, a noticeable difference. The contrast that it creates commands instant attention from a person’s vision. This would surely attract your visitors in a fun and unusual way.

2. Find the thing that captures your attention the moment you walk into your home, including everything that surrounds it. You can use this as your starting point when decorating. If you can’t find the focal point of your home, you can always build one. You can set one wall and make it different from the rest through painting it with a different color and accessorizing it accordingly. You can also use large pieces of embellishments such as furniture, paintings, or mirrors to enhance it.

3. There are basic measurement rules for curtains and furniture that you can keep in mind when you decorate rooms. You can do a further research on this, but here’s a bundle of heads-up for you:

a. Use the rule of thumb in determining the distance between your favorite sofa and TV. Multiply the diagonal size of your TV by two. Following this will not only give you comfort, it will give you a stylish arrangement too.

b. Observe a 15” to 18” distance between coffee tables and sofas.

c. For hanging curtains, the usual 1” to 3” overlap on either side of the window is great to follow. Normal height for curtain rods must be around 4”. If you want your curtains to look taller, you can go beyond 4”, but do not exceed 8”. If you want it to look wider, you can go as far as 12” on either side of the window.

d. If you want to have paintings at your home, keep it at eye level – somewhere between 56” to 60” from the floor. If you want to hang it above your sofa, make sure it doesn’t go more than 2/3 of the sofa’s width.

e. For rugs, it is ideal to leave 12” to 18” of floor surface on all four sides of the rug. You can put all the legs of your furniture on it.

f. Add the best type of lighting that’s suitable for the function of the room.

As the owner of the house, there is one simple rule that you cannot ignore, and that is to follow your guts, especially if your first arrangement does not look great to you. You can always decorate your own home according to your own preferred style and design.

5 First Steps In Preparing Your Home For Sale

First impressions have a major impact on potential buyers. It’s for this reason that a good realtor will walk through your home to suggest the proper repairs and upgrades to best compliment your home and sell it fast. With your realtor, you will imagine what a potential buyer will see when they approach your house and walk through each room. Your realtor will know what potential buyers in your neighborhood and price range are looking at and what will help you sell your unique home and play up its features. Here is a generic list that will help you get started.

1.) Night Lights

A lot of people aren’t aware that potential home buyers often drive by your house at night. If you don’t have adequate lighting to highlight your home’s features, invest in a new porch light and some ground lighting to highlight your walkway or features in your landscaping.

2.) Curb Appeal

Elevate your curb appeal by cleaning your yard, mowing and edging your lawn, and trimming any shrubs you have. Fix any first impressions that may catch buyer’s eyes such as cracks in concrete, weeds, broken porch posts, ugly doors, and any clutter that may be stored in front of your home. Also, if you have a mailbox, be sure it’s charming and that your doorbell works well and makes a pleasant, audible from the outside sound.

3.) Prep Inside

The first step to preparing your home for sale is to remove any unnecessary items from the home so they can imagine their own things in it. Less is more when it comes to furniture and decor. Leave the bare minimum for furniture to depict how large the space is, and then include decor only where you want features highlighted or the eye drawn. An expert tip is to remove all but 1/3 of your closet contents and get matching hangers. Be sure to replace or shampoo all carpets in the home. Apply special attention to staging the bathrooms with a fresh roll of toilet paper (V.I.P folded, over not under, and pointed down in the shape of a triangle), brand new hand soap, new guest towels, and a clean looking shower curtain. Dress beds with attractive, cohesive bed sets.

4.) Make All Small and Inexpensive Repairs

Buyers will look at all functioning items of the home and tally even the smallest repairs. Be sure to repair all leaking faucets, defective or squeaky doors, light bulbs and fans, freshly caulk bathtubs and showers if necessary, replace filters, inspect and clean the hot water heater, and make appliances as presentable as possible. You can even include a sheet of paper attached to appliances explaining their desirable features or share with potential buyers your average electric bills and other home expenses specific to your property.

5.) Appeal To Their Senses During Open Houses

Having all the lights on, blinds open, a candle lit and fresh cookies (preferably freshly baked for the scent) will appeal to buyer’s senses and make them feel at home already. Remove all pet belongings, including bowls and food. Empty trash cans & close toilet lids.

How To Find More Home Mortgage Refinancing Clients

I remember before the 2008 Housing Crash that nearly everyone who didn’t have a job was suddenly a mortgage broker. Everyone wanted to get in on all the home owners wanting to refinance. Buyers were everywhere, and everyone was making money until they weren’t – and we all know what happened after that. Now we see the Federal Reserve is raising interest rates, and it is starting to take a huge bite out of the mortgage business.

What can you do to keep your home mortgage business in the green? How can you continue to find people who still want to re-fi now at the higher rates? Believe it or not, it’s not impossible – you just need to focus on your marketing and take it to a higher level. Below is a sample marketing piece to look at and think on. Great for email marketing, webpage, social media, brochure, mailing piece or 2-minute radio spot.

Refinancing

Is your current mortgage interest rate too high? Would you like to pull some equity out of your home for your kid’s college, to buy a car, for renovation, or to pay off other debt? There are many reasons to refinance with need being specific to the borrower’s financial situation and desires.

Re-Fi’s can often be stressful, as lenders want to know all about you and your financial wherewithal. But it doesn’t have to be a hardship. This is why we are upfront in explaining all the needed pieces of verification before you start. This way there are no real surprises at the last minute, which is a common complaint from borrowers refinancing their properties. Often a lender might need an additional piece of verification to shore up any doubt, but most of this is predictable.

You see, before loan-committees meet there is someone who goes through all the paperwork prior to presentation, these quality and paperwork masters know what’s going to fly and what isn’t. Sometimes the loan committee might say, “Okay, if we have verification of this, then it’s a go, and we all sign off on the deal.” Remember every institution or organization has their own bureaucratic processes, and this is how things work. If you prove you are a reduced risk, you get the best rate. It’s all about:

1. Credit Score
2. Income
3. Debt
4. Personal Funds

We have been doing this long enough (30-years) to predict such potential eventualities. Yes, when it comes to re-fi’s experience pays off.

We can help you with streamline refinancing through FHA or the VA if you are a veteran. The USDA also offers a refinance program. If you want to renovate your existing home, you might refinance or get a second mortgage. If you want to buy a home and renovate it – fixing it up, you might qualify for the FHA 203(k) Rehab Loan program.

You have options, and we have solutions – we get it – and we’ll get the deal done for you.

Why not tinker a little with your marketing communication strategy, consider how you can get your message out, before you end up like many of your competition – out-of-business. Please think on all this.